TAWAG: A Tutorial Development Specialization Training

I. Project Title:

TAWAG (Tutorial with Around the World in Achieving Goals): A Tutorial Development Specialization Training

II. Project Management:

a. Project Head – Maria Gloria R. Beco-Nada

b. Members :

i. Prof. Julie E. Avila

ii. Dr. Aprillette C. Devanadera

III. Partner Agency:

Around the World (ATW) Tutorial Boy -EL Foundation Local Government Unit (LGU)

IV.Project Duration:

Three (3) years

V. Project Location:

Southern Luzon State University, Lucban, Quezon

VI. Brief Description of Beneficiaries:

As expected and planned, there will be two sets of training schedules. It will have fifteen (15) participants in each batch of training, with the total of thirty (30) persons. It will consist of out of school youth, adult and adult and unemployed individuals from Lucban and nearby towns in Quezon Province.

VII. Funding Sources:

Southern Luzon State University Extension Services Local Government Unit

VIII. Rationale

Tutorial with Around the World in Achieving Goals(TAWAG) is a tutorial development specialization training. It is a virtual coaching project in partnership with Around The World (ATW) Language Tutorial Development Inc. As partner agency, it is extending its specialization in the BPO/Telemarketing/Call Center agent training to Filipino youths and professionals ages 15 to 60. Also, this project will help to alleviate the increasing underemployment and unemployment rates in the country due to coronavirus pandemic. As reported by Lopez (2020) of CNN Philippines, the figure rose from 5.3 percent in January and 5.1 percent a year ago, which meant an additional 5 million people without work. In fact, Dancel (2020)of The Strait Times online mentioned that Philippines Statistics Authority (PSA)recorded 17.7 percent unemployment rate in April. He added that, National statistician Claire Dennis Mapa said at least 7.3 million Filipinos had no jobs in April, mostly as a result of one of Asia's strictest lockdowns to curb the outbreak. Furthermore, Rivas (2020) of Rappler reported that Department of Labor and Employment earlier estimated 5 million jobs would be lost due to the pandemic.

Based from the January 2020 report of PSA about youth population and labor participation, the unemployment rate in January 2020 was estimated at 5.3 percent.Of the total of unemployed, the age group 15 to 24 years comprised of 42.4 percent, while the age group 25 to 34,32. 1 percent of the unemployed were college graduates, 10.0 percent were college undergraduates, and 28.7 percent have completed junior high school. Graduates of Junior high school include those high school graduates in the old curriculum. It was mentioned that region IV A CALABARZON had the lowest employment rate in the country with 93.3 percent. Then, in their April 2020 report, labor force participation rate among Filipinos 15 years and older is estimated at 55.6 percent in April 2020, the lowest in the history of Philippine labor market.

With the current employment situation, TAWAG project aims to help increase the employment rate in the region. Though coronavirus pandemic has drastic impact to employment but it also generates new kinds of jobs with the use of technology. A good example is in the Business Process Outsourcing (BPO) industry. According to Oxford Business Group (2020), as much of the Philippines remains under "enhanced community quarantine" due to Covid-19, the country’s vital business process outsourcing (BPO) industry has adjusted to new working practices and shifts in demand. While a slowdown in US consumer activity is likely to have a negative impact on the Philippines' BPO sector in the short term, the country can look towards building competitive advantages beyond English-language proficiency and customer service skills to position itself for the next wave of growth in the global BPO industry.Another encouraging sign is the growth of emerging segments such as health care, gaming and animation which fall under the IBPAP roadmap. As the Covid-19 pandemic raises global demand for health care services and home entertainment, it is reasonable to expect that growth in these segments could be even higher than previously predicted.

This training will also give other possible job opportunities other than landing a job in the BPO industry. For instance is in language tutoring. According to Morales (2020), One of only a few countries in Asia that can combine affordable e-learning with an ample supply of teachers and strong English proficiency, the Philippines is uniquely placed to absorb demand in Asia for Internet language classes.

IX. Brief Description of the Project:

In partnership with ATW and LGU, this virtual coaching project will help participants to be job ready. LGU will provide technical support for the participants be able to join this virtual coaching. It will also ensure that participants will be able to finish the training. Then, ATW will train them to enhance their skills in language and diction, product and service and telemarketing concepts for them to be hired in the BPO industry and other language related jobs. This project will also coordinate with Public Employment Service Office (PESO) and Technical Education and Skills Development Authority (TESDA).It is to ensure that participants will be able to be hired after the training.

X. Objectives

a. General Objective

The project aims to provide virtual coaching in language as well as telemarketing concepts to out of school youth, adult and unemployed individuals from selected nearby towns for them to be job ready.

b.Specific Objectives:

i. To develop training awareness in telemarketing concepts

ii. To prepare themselves for language training.

iii. To develop strategies for Contextualized Telemarketing

iv. To train participants to become Call Center agents and online language tutors.

XI. Key Activities:

1. Discussions

2. Workshop Lectures

3. Demo Workshops

4. Actual Demonstrations

5.Pre-employment Training

XII. Implementation Plan:

a. Description

i. Discussion

It is a diagnostic lecture workshop to be done by the resource speaker. It involves lecture, listening and phonetic drill.

ii. Workshop Lecture

It is a participatory evaluation. It will assess the other needs of the learners in order to improve their writing and speaking skills.


It is a hands on practicum. It is the application of the appropriate Telemarketing strategies.

iv. Actual Demonstration:

It will help participants to apply all the concepts that they learn. Thus, this will boost their confidence because they will be able to make themselves ready for the actual call center experience.

v.Pre-employment Training

This will teach the participants technical communication for them to be excellent in both oral and written communication which are very essential in applying for a job.

b. Inputs

i. Trainors from ATW

ii. Maria Gloria R. Beco-Nada iii. Members

Prof. Julie E. Avila

Dr. Aprillette C. Devanadera

b. Timetable [See attachments]

c. Summary of Project [See attachments] d. Monitoring and Evaluation Schemes

XIII. Major Outputs

Project Leader

a. To be equipped with basic principles of Telemarketing concepts

b. To apply Telemarketing strategies in their future jobs.

c. To be employed as call center agents, and other language related jobs that will let them apply excellent communication skills.

d. To be able to pass language competency examinations.

XIV. Expected Outcomes and Impacts

a. The participants will be able to enhance their skills in Telemarketing. b. Application of basic Telemarketing skills will be utilized and practiced.

c. This will assure employment in local and global employment.

d. They will be employed as call center agents, online tutors and other jobs that will let them apply excellent communication skills.

e. The participants will be able to pass language competency examinations.