Bachelor of Arts in Communication

WELCOME TO THE OFFICIAL PAGE OF THE BACHELOR OF ARTS IN COMMUNICATION PROGRAM OF SOUTHERN LUZON STATE UNIVERSITY!

BA Communication is LEVEL 3 Reaccredited by the Association of Chartered Colleges and Universities of the Philippines.

Producer & Director: Prof. Mary Jane S. Camarador; Writer: Prof. Princess Catherine L. PabellanoAsst. Editor: Mr. Kim Belard Marquez

BA COMMUNICATION STUDENT ORIENTATION VIDEO 2020

Welcome to the BA Communication program, dear first year students!

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ABOUT BA COMMUNICATION

Bachelor of Arts in Communication is a baccalaureate degree program offered in the College of Arts and Sciences of Southern Luzon State University (SLSU) under the Languages, Literature and Humanities Department. It was offered following the approval of SLSU Board of Trustees on April 20, 2001 with BOT Resolution No. 304, s. 2001 through the endorsement of the Academic Council with its Resolution No. 01A-2001 on February 13, 2001.

The course was offered in response to the strongly felt need to meet the challenges posed by the global, national and regional environment. It is hoped that the course will also further articulate the languages and literature departments’ recognition of communication as an important tool of education. It is tasked to develop young Filipinos the knowledge, habits, skills and attitudes necessary for active and successful participation in the economic, political, socio-cultural, spiritual and moral life in a just and humane society. Thus, the course is seen as a solution to the problem of coping up with the demand for an undergraduate degree that will prove useful, not only in pursuing the employability of its graduates, but also in enhancing effectiveness of communication as a means of helping the government to achieve its national development goals.

Reflecting the institution’s vision and mission, the program hopes to uphold the truth, protect individual freedom, and advocate the management and protection of Mt. Banahaw through the different media platforms. Also, its mission is to produce graduates in the field of Communication who are competent and responsible and who are committed to work for the protection of the environment through the use of different medium of communication.

OBJECTIVES OF THE BA COMMUNICATION PROGRAM

1. Provide holistic training for students in utilizing different forms of media and technology in areas such as public relations, teaching, filmmaking, journalism, performing arts, advertising, and communication management

2. Develop students who are equipped with critical thinking skills, with passion for Communication and Media research, and with a strong commitment to community service and environmental advocacy, among others

3. Produce globally competitive graduates of Communication who will responsibly utilize media in the modern society