Brain D. Villaverde

Asst. Prof. Brian D. Villaverde, MC

Assistant Professor III

Program Chairperson, BA Communication (2016-2018)

Research Council Member for BA Communication, CAS Research Council (2016-present)

Areas of Interest: Communication Research, Communication Management, Political Communication, Social Media Communication Studies, Gender Studies

Contact Information: bvillaverde@slsu.edu.ph

Public Pages:


Educational Background

Doctor of Philosophy in Communication (ongoing)

University of the Philippines Diliman (Quezon City, Philippines)

CHED K-12 Transition Scholar

Master in Communication (2013)

Polytechnic University of the Philippines Open University (Sta. Mesa, Manila, Philippines)

Bachelor of Arts in Communication, Magna cum laude (2009)

Southern Luzon State University (Lucban, Quezon, Philippines)

Subjects Taught

Foreign Language Course for Graduate School Programs

COM03 – Print Media Principles and Practices

COM08 – Organizational Communication

COM11 – Advertising Principles and Practices

COM17 – Communication Management and Entrepreneurship

Res01 – Methods of Research

General Education English and Literature

Research and Publications

Research Publications

Villaverde, B.D. (2018). Revisiting 'Asia(ns)’ in Computer-Mediated Communication Studies. TILAMSIK: The Southern Luzon Journal of Arts and Sciences, 10. 51-64.

Villaverde, B.D. (2013). Value-Added Ads: An analysis of award-winning advertisements in the Philippines. The Asian Conference on Media and Mass Communication 2013 Official Conference Proceedings. The International Academic Forum (IAFOR), Nagoya, Aichi, Japan. ISSN: 2186-5906

Institutional Research

Analyzing errors in Senior High School Students’ Essays: Groundwork for instructional design in Purposive Communication (SLSU-funded)

Collaborators: Prof. Nicanor L. Guinto, Dr. Shiela Manzanilla

Funded by: SLSU Office of Research Services

Date of Completion: July, 2018

Documenting the Indigenous Peoples in CALABARZON

Collaborators: Dr. Milo O. Placino, Dr. Mari Jane A. Lee, Prof. Brian D. Villaverde, Prof. Judeimar Ungriano, Ms. Mary Jane Camarador, Ms. Khristalyn V. Fraginal, Ms. Princess Catherine L. Pabellano

Funded by: Congressional Initiative, Office of Senator Loren Legarda

Date of Completion: ongoing

Research Presentations

Villaverde, Brian D. 2017. "Hyperpersonalization and small-town culture on Facebook: The case of ‘popular’ millennials in a small town in the Philippines". Presented at the HKU Postgraduate Conference in Sociolinguistics: Multi-modal and Mediated Discourse Analysis, The University of Hong Kong, Hong Kong, China, September 28-29, 2017.

Guinto, Nicanor L. & Villaverde, Brian D. 2016. Writing Assessment in the Philippines: Challenges and Implications in the ASEAN Integration (with CHED Conference Funding). Presented at the 5th Centre for Language Communication International Symposium, National University of Singapore, Singapore. May 25-27, 2016.

Villaverde, Brian D. (2013). Value-Added Ads: An analysis of award-winning advertisements in the Philippines. Presented at The Asian Conference on Media and Mass Communication 2013 The International Academic Forum 2013, Osaka, Japan, November 8-10, 2013.

Book Publications

Villaverde, B.D. (2016). "Chapter 9: Fundamentals of Oral Communication". In Manzanilla, S.M., Dizon, J.M., & Guinto, N.L., Communication in the scientific and technical professions. Lucban, Philippines: SLSU Department of Languages, Literature, and Humanities. ISBN 978-621-95386-3-3

Guinto, N.L. & Villaverde, B.D. (2015). Functional English in a global society 2: Developing study and thinking skills in English. Lucban, Philippines: SLSU Department of Languages, Literature, and Humanities. ISBN 978-621-95386-4-0

Guinto, N.L. & Villaverde, B.D. (2011) Functional English in a global society: Vocabulary building and communicative grammar. Lucban, Philippines: SLSU Department of Languages, Literature, and Humanities. ISBN 978-621-95386-1-9

Newspaper Publication

Villaverde, B.D. (2012, April 9). "Marking territory". Young blood column. Accessible via: https://opinion.inquirer.net/26431/marking-territory?fbclid=IwAR3G7jsAMIyc5a-qWaMRnN_3SyFQVUULCP_dxF8K8fDs8cNsHxlNY5SiPBE

Extension Services & Volunteer Work

Reviewer, Communication Research Textbook Developed by the Department of Communication Research, College of Mass Communication, University of the Philippines – Diliman

Professional Affiliations

Member, Philippine Association of Communication Educators

Member, Association of Tertiary Press Advisers of Southern Tagalog

Member, Association of Luzonwide Tertiary Press Advisers


Updated: January 17, 2020