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Bachelor of Arts in Communication

BA Communication Level III Phase 2 Accreditation Promotional Video

Producer & Director: Prof. Mary Jane S. Camarador | Writer: Prof. Princess Catherine L. Pabellano | Asst. Editor: Mr. Kim Belard Marquez


BA Communication is LEVEL 3 Reaccredited by the Association of Chartered Colleges and Universities of the Philippines. 

OBJECTIVES OF THE BA COMMUNICATION PROGRAM

1. Provide holistic training for students in utilizing different forms of media and technology in areas such as public relations, teaching, filmmaking, journalism, performing arts, advertising, and communication management

2. Develop students who are equipped with critical thinking skills, with passion for Communication and Media research, and with a strong commitment to community service and environmental advocacy, among others

3. Produce globally competitive graduates of Communication who will responsibly utilize media in the modern society 



Recent Events

BA Comm research on Lumad Killings qualifies in AJRC 2017

posted Apr 30, 2017, 8:30 AM by SLSU CAS

“The study on how the media report the Lumad killings is a step to bring consciousness to the readers and this consciousness, I hope, would eventually bring emancipation to the Lumad, to the other indigenous groups, and to the Filipino people.” 

These were the parting words of Immanuelle Espiritu, a fourth year student of Bachelor of Arts in Communication in Southern Luzon State University, during her presentation in the Asian Journalism Research Conference, held at the University of the Philippines Diliman, April 25. 

Espiritu’s study entitled "Hunted in the Promise Land: A Discourse Analysis of the News Reports about Lumad killings" analyzed the construction of the Lumad identity, the valence, and the political context present in the online news about Lumad killings published in national online news site, rappler.com and inquirer.net, and online sites of local dailies, sunstar.com and mindanews.com. 

“I believe the study will serve as an eye-opener on the issue about Lumad killings and will eventually bring light on the position of the Lumads and other indigenous groups in the society. Hopefully, this may prompt media practitioners to examine the issue more critically, “ said Espiritu. 

Espiritu landed second in the competition by only one point from the champion who come from Ateneo de Manila University (AdMU). The researchers from AdMU studied the Visual Representations of Para-Athletes in Elite Para Sports by Philippine Print News Media and the Perception of the Portrayals by Filipino Persons with Disabilities (PWD). 

Espiritu competed with seven other research presenters from the University of the Philippines-Diliman (UPD), Ateneo de Manila University (ADMU), University of Sto Tomas (UST), Polytechnic University of the Philippines (PUP), Batangas State University (BSU) and University of the Perpetual Help System (UPHS). 

AJRC 2017 Research Competition presenters pose for a souvenir shot; 
Espiritu is 10th from the left.

“I am still thinking of ways on how my study can reach the media institution and possibly realize the aim of my study to bring consciousness to the reader but I certainly do not want to just let my research sit on my desk and collect dust.” Espiritu shared. 

AJRC, with the theme “The Fourth Estate: Revisiting the Normative Ideals of Journalism in a Multimedia Era” is an international conference that seeks to promote Journalism Studies in the Asian region. The conference was organized by UP, UST, and the Universitas Gadjah Mada Yogyakarta.

Ms. Princess Catherine L. Pabellano served as Espiritu's research adviser. - CAS Website Development Team

AACCUP confers level III re-accredited status to SLSU-BA Comm

posted Apr 30, 2017, 8:25 AM by SLSU CAS

Bachelor of Arts in Communication joins the ranks of six other programs in the University as it received level III re-accredited status from the Accrediting Agency of Chartered Colleges and Universities in the Philippines (AACCUP), April 17. 




The only Level III accredited undergraduate communication program in Quezon Province, SLSU-BA Communication underwent and passed the level III phase 1 accreditation in October 2015, which made the program qualified for the phase 2, and final evaluation to be granted the third level accreditation. 

The award of the Level III accreditation status is an indication that a curricular program commits itself to quality instruction to students, excellent research activities and outputs, and impact-driven extension services to the community, often higher than required by the Commission on Higher Education, and in comparison with 110 other State Universities and Colleges in the country. CAS’ AB Psychology was the first to have been granted Level III accreditation status in 2015 among the programs offered by the College. 

BA Communication was evaluated on March 27-28, 2017 in four areas such as Curriculum and Extension for mandatory areas; and Research and Faculty Development for areas chosen by the faculty of the program. The undergraduate program was evaluated by Dr. Angeline E. Borican of the Polytechnic University of the Philippines, Dr. Thelma T. Lanuza of the Isabela State University, and Dr. Manuel T. Corpus, the executive director of AACCUP. 

Dr. Mari Jane Lee, dean of the College of Arts and Sciences, presented the program’s profile including the videoprepared by the faculty of BA Comm. Prof. Brian Villaverde, chairperson of the program together with the other area chair helped in clarifying the inquiries of the accreditors. 

Dr. Corpus suggested that there is a need to highlight the profile of BA Comm graduates since they are the ultimate evidence that the program performed well in terms of curriculum and instruction. He also suggested that an intensive tracer study on the graduates of BA Comm be conducted including the alumni who are promoted and who received awards in their job. 

Dr. Borican, on the other hand, suggested that the program should conduct an impact analysis on its extension programs in addition to the studies presented by the extension coordinator. She also suggested to the CAS faculty and research unit to subject its research journal for CHED accreditation. 

During the exit conference, Dr. Corpus said that they will be giving recommendations not because they want to scrutinize the program but to guide it as it aspires for a higher level of accreditation. 

The level III re-accredited status is effective for four years, from April 21, 2017 to March 31, 2021. Afterwards, the program is to be subjected to level IV accreditation, the highest level to be conferred to a curricular program. - CAS Web Development Team

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